HZPC has relationships with lots of different stakeholders. There is a different role for each of these stakeholders; the role of employer, purchaser or client, supplier, supporter or producer. We want to be transparent in all we do, with respect to these stakeholders. And we also maintain good relationships within which we can engage in effective dialogue. We deem this so important that we have established it as one of our core values:
“We build long-term relationships and take responsibility for our actions”
In order to ensure we are a transparent organisation, we spend a great deal of time focussing on communication. Examples of communication include: publishing the financial annual report, a bi-annual CSR report, regular growers’ meetings, the publication of our magazine for growers ‘Ruggespraak’ (4 times per year) and the organisation of our annual Potato Days.
We have examined our most important stakeholders and defined them as follows: affiliated growers, affiliated breeders, employees, consumers, customers, governments, (food) science, suppliers, social organisations, certificate holders, umbrella organisations. We enter into dialogue with them in relation to our topics and take action based on their feedback.
