“‘We are sure that our potatoes can make a real difference in the world”
With an expanding global population, the demand for food is constantly increasing. And the potato offers the perfect solution. Our product is naturally sustainable. And we can make the difference thanks to genetics. Good initial material will ensure greater food security (higher yields per m2), a more sustainable harvest, and healthier and more affordable food. We are working on these developments day in, day out. And we aim to lead the field in our sector.
Our vision, our dream for the future
“We stimulate the development of responsible food for the global population.”
Together with our growers, producers and consumers, we are committed to improving research and the cultivation and usage of potatoes all around the world. That is why we continuously strive to develop efficient varieties that are adapted to different uses, climates and growing conditions.
“We inspire the potato value chain across the world with innovative products and services.”
As a reliable market leader with ambitions in the potato market, we aim to inspire the whole potato value chain. We believe we must share expertise and collaborate on growth and development in order to offer added value and reinforce our leading position within the international market.
Aims and spearheads
- We are passionate about potatoes. Together with our breeders, we continuously improve our knowledge of potatoes in order to develop new varieties that meet our customers’ requirements.
- We are proud of our growers in the various countries. They supply high-quality seed potatoes and their companies are inextricably linked to us.
- To set us apart from the competition, we want to provide added value to all parties in the chain and serve as a reliable partner.
- We firmly believe that a good relationship with our customers helps us to fulfil their needs.
Solidarity with our growers
We are proud of our growers in the various countries. They supply high-quality seed potatoes and their companies are inextricably linked to us. This also implies mutual care and concern. Growers make an effort to achieve high quality. One of our corporate objectives is to pay our seed potato growers a competitive and fair price in the various countries.
Collaboration in the chain
Special shareholder structure
HZPC Holding is a two-tier board company with an Executive Board and a Supervisory Board (RvC). We are a company of engaged individuals. This means that we don't just focus on creating shareholder value. We aim to realise a sustainable result for our growers, breeders, employees and society as a whole. The 'Vereniging HZPC' (Association HZPC and owner of the HZPC shares) has certified all the shares. Only (former) growers, (former) breeders and (former) members of staff may purchase and hold certificates. HZPC Holding is, therefore, quite literally a company of growers, breeders and employees and they all have a voice in the direction of the company. They finance the business with risk capital. Certificate holders can also register as members of the Association and employ their right to vote.