Ambition, aims, results - Care for the environment


Theme Material aspect Ambition and aims Result 2018 and 2019

Development of sustainable potato varieties

Development of new varieties whereby yield is
assured, with lower

Preventing crop losses and reduction in crop protection agents:

75% of all varieties that are introduced are resistant to Phytophthora (late blight) and PVY (Potato virus Y) by 2030.

Working group created, ambition and KPIs achieved.

Introduction of new, Phytophthora resistant varieties such as Muse (Retail Fresh).


Improving Fusarium (dry rot) resistance with 20 points from 67 to 87 by 2024 for varieties that are introduced.

Tests available, new varieties under development.

Improving G. pallida resistance (potato cyst nematodes): from 74% to 95% for G.Rostochiensis and from 7% to 30% for Pallida by 2030 for varieties that are introduced.

Eight new (candidate) varieties with broad nematode resistance package presented.

Improving storage score by increasing dormancy period by 20 points (from 63 to 83 points) by 2024 for varieties that are introduced.

Start selecting varieties with a good dormancy period. Focus on the sectors Retail Fresh, French Fries and Crisps.

Developing a breeding index for Rhizoctonia tolerance in 2024

Setting out a research structure

Developing a breeding index for Erwinia tolerance in 2030

Setting out a research structure

Developing an insight into which mechanisms can influence abiotic stress tolerance (drought, heat, nitrogen, salinity) in 2024

Setting out a research structure


Theme Material aspect Ambition and aims Result 2018 and 2019

Chain responsibilities

Growers with a sustainability plan

Number of affiliated growers in the Netherlands who work with sustainability plan grows to 100% in 2030

Developing a measurement method focussed on how each grower scores in relation to the environment


Working group created

Start pilot with digital platform – Cool Farm Tool

Reconciling aims with involved parties: higher yield for lower input, CO2 reduction/generating sustainable energy, sustainable soil management, improved biodiversity



Energy neutral seed potato storage for growers in the Netherlands by 2030

Concept plan geschreven hoe telers hierbij te ondersteunen
  Prevention of child labour

Preventing child labour at trial and production locations in high-risk areas. Excluding child labour in relation to purchase of materials (such as jute packaging).

Working group created, policy set out with respect to child labour, clause drafted and included in new contracts with supplier and partners. Training plan employees.

Improved sustainability of packaging

No single-use plastic packaging in 2023

Plan written for reuse of plastics and Big Bags. Test with unprinted smart Big Bags to facilitate reuse

    Minimising packaging by 1% annually

Assessing the use of packaging materials Action plan under development.



Theme Material aspect Ambition and aims Result 2018 and 2019

Reducing negative impact of distribution

Optimising transport of seed potatoes

Reducing CO2 footprint for transport

Optimising transport movements/reducing partial loads, increasing bulk transport


Working group created

Start analysis of logistical movements, use of Big Mile data platform


Enlarging/optimising container transport via internal waterways in 2020

Targets set, action plan to be developed

CO2 reduction regarding bought-in transport: contributing towards the transport sector's targets (TLN) whereby the aim is to reduce CO2 by 49% in 2030, compared to 1990


Targets set, action plan to be developed

Local for local seed potato cultivation in European countries where HZPC produces seed potatoes

Less transport of seed potatoes in Europe




Ambition, aims, results – Working on food security


Theme Material aspect Ambition and goals Results 2018 and 2019

Feeding more people around the world

Developing adapted varieties

Developing five new adapted varieties each year.

10 new HZPC varieties added to list of varieties.


Sharing expertise with customers with respect to crop losses and raw material wastage.

Advising customers via product specialists and
developers worldwide
App for growers in developing countries (Africa and South East Asia)


  More varieties to more countries

One new country per year (up to 2020)

Giving small scale farmers in Africa access to high-quality seed potatoes

From 87 countries in 2013 to 95 countries in 2019

Partner in Seeds2B project



Taking care of genetic sources

  Ensuring genetic diversity Supporting and collaborating with gene banks around the world Collaborating with CIP in Peru, Wageningen gene bank in the Netherlands, SASA gene bank Scotland
    Policy for intellectual property & breeders' exemption Communication of vision


Ambition, aims, results – Social impact


Social impact Material aspect Ambition and aims Result 2018 and 2019

Contribution to healthy food

Developing sustainable varieties

Eight varieties / concepts by 2020

As well as existing concepts and speciality varieties, e.g. Sunlite® and Woksi®, we have introduced a new low-cal / low-carb (-30%) fries brand: Leon&León

Perupa’s® comprising the varieties Mulberry Beauty, Bleu Star, Violet Queen, Double Fun



More people follow a healthy diet

Participation in the information campaign  #powertothepieper (power to the potato)


Providing social return to the community

40 tons of potatoes donated to the Foodbank in Drenthe and 1000 kg to the Foodbank in Friesland.

Developing first specifically tropical varieties for developing countries (supporting small households)

Social impact Material aspect Ambition and goals Result 2018 and 2019


Social responsibility

  Investing in human capital Recruiting and retaining talented individuals Digital learning environment HZPC Academy; ‘in-house’ training; ‘HZPC career centre’ and ‘HZPC Personal growth program’
  Dialogue and transparency Being transparent and entering into dialogue with our stakeholders in order to grow together

Use of diverse communication methods to publicise what we do and enter into dialogue. For example Potato Days, growers’ meetings and Ruggespraak.

Developing Connecting Growers programme to expand participation of active growers in HZPC.