Background
PILLAR 3 Social impact

Introduction


 

In addition to reducing our footprint and contributing to food security, we also want to have a positive impact on the social environment. We do this by contributing to a healthy diet, good employment practices, social responsibility with regard to our test fields, and through transparency in the dialogue with our stakeholders.

 

     

Theme - contribution to healthy food
     

Material aspect

Ambition 2020

Results 2016/2017

     

Develop healthier varieties/concepts

8 varieties/concepts by 2020

Development of speciality varieties ‘Perupas®’ (a set of five varieties in 2017)

Develop concepts: Sunlite®, Fries4all® and Woksi®

Research into carbohydrates (Carbohydrate Competence Centre)

     
  More people follow a healthy diet Participation in the information campaign  #powertothepieper (power to the potato)
     
  Providing social return to the community* Concluding a long-term relationship with Voedselbank Noord-Oost Nederland (food bank in the north-eastern part of the Netherlands), supplying potatoes for food hampers.
     


Theme - social responsibility
     

Material aspect

Ambition 2020

Results 2016/2017

     
Invest in human capital Obtain and retain talent Perform Great Place to Work ® research
     
Prevent child labour Ensure that no child labour takes place Establish project group for the prevention of child labour
     
* Applicable in the Netherlands