PILLAR 3 Social impact

Contribution to healthy food


The potato, a healthy product

Potatoes are full of good and important nutrients. Vitamin C, B1, B6, magnesium, zinc, carbohydrates, iron, folic acid and fibre. This makes the potato an ideal addition to a healthy and varied diet. They can be prepared in various ways and they can be combined with fresh vegetables to produce a healthy meal.


  1. In 2020 one in five people around the world will be overweight.
  2. Potatoes contain fewer calories than other basic foods.
  3. Potatoes have high concentrations of nutrients and fibres,
    such as minerals and vitamins B1, B6 and C.
  4. People tend to eat more vegetables with potatoes than with rice or pasta.

Develop speciality varieties

Superfood: Perupa’s®
Perupas® are in line with today's superfood trend. These coloured potatoes, which originate from Peruvian potatoes from the Andes Mountains, have a purple, red/pink or dark yellow flesh colour. This is caused by the presence of the pigment anthocyanin, which is an antioxidant. Perupas contain more antioxidants than white potatoes. Antioxidants can help against cell and tissue damage and thus possibly help to offer protection against disease in the long term. In other words, it is an extra-healthy potato.

Read more about Perupa's

Develop concepts

Fewer calories: SunLite®
Sunlite® is a tasty potato with fewer calories than the average potato.They contain a mere 58 kcal per 100 gr, compared to an average of 83 kcal for the ordinary potato.

Read more about Sunlite


With Fries4All® we have succeeded in developing French fries that contain far fewer calories in the final product. Fries4All® prepared with an airfryer makes French fries that contain 30% to 40% less calories than French fries that are prepared in a deep-fryer, while still preserving the crunchy, fresh potato flavour.


WOKSI® is another healthy and tasty potato concept in which the potato is processed into ready-to-eat freshly cooled potato strips, which can be used, among other things, for stir-frying. A healthy, relatively low caloric meal can therefore be prepared quickly and easily compared to rice and pasta, which is ideal for conscious and busy consumers.


Research on carbohydrates

HZPC participated in research into carbohydrates by the Carbohydrate Competence Center (CCC). This public-private partnership between 19 companies and six knowledge institutions wants to generate, develop and share high-quality knowledge on carbohydrates, to promote innovation and to contribute to a healthy and sustainable society.

There are three fields of action:

  1. Research into the structure and functionality of carbohydrates
  2. Research into healthy carbohydrates (in order to maintain good health)
  3. Research into carbohydrate conversion and processing (for the production of innovative sustainable products)

The accumulated knowledge has contributed to the development of new, lighter, low-carb variants. Such as the SunLite® and Fries4All®.

See the results from the carbohydrate research here

Index of calories in food products


Information about the potato’s place within a healthy diet

HZPC wants to reinstate the contact between the consumer and this truly natural product from their local environment. We therefore inform young and old about the potato, for example through (social media) campaigns.

Participation in the information campaign Power to the Pieper
The Power to the Pieper campaign is a sector wide campaign by the NAO (Dutch Organisation of Potato Merchants), made possible by the EU. The aim of the campaign is to promote the potato as tasty and healthy. The potato has been super nourishment for centuries. This is why Power to the Pieper is putting the Netherlands' pride and joy in the spotlight with an exciting campaign.

Guided class tours
We offer guided class tours at our greenhouse complex at Metslawier quite regularly. Here, the children are able to view modern, sustainable greenhouses, hear about how potato breeding works, and see how potatoes grow in the test fields.

Providing social return to the community

Long-term relationship with Voedselbank Noordoost-Nederland (food bank in the north-eastern part of the Netherlands)
We can help families with financial problems by providing them with potatoes. We entered into a long-term relationship with the food bank. We deliver potatoes to the food bank in the north-eastern part of the Netherlands' distribution centre from our distribution centre in Emmeloord. From there, the potatoes go to food banks in the provinces of Friesland, Drenthe, Groningen and Overijssel. Every 14 days, clients can be supplied with potatoes by way of food hampers. In 2017 we delivered approximately 60,000 kg of potatoes, divided into packages of 2, 3 or 4 kg.