Strategy for increased sustainability


Global challenges

By 2050, the world population will have increased to 9.8 billion people. Sufficient food will have to be available for all these people. There is, however, only a limited availability of agricultural land. In addition, diseases affecting food crops, limited product knowledge and inefficient processing lead to lower yields and even to food waste. Fresh water is scarce in many parts of the world. Furthermore, climate change will affect food security because of more extreme conditions.

Distribution of food is another challenge. There is an obesity epidemic in western countries and malnourishment in developing countries. The lack of nutrients found in the food is a key factor. A shortage of vitamins and nutrient components leads to impaired health and reduces well-being amongst large groups of people.

With ‘Feeding the World’, we want to contribute to the development of responsible food for a growing world population. The need for affordable, responsible food is increasing more and more as the world population expands considerably. The potato can play a significant global role here.


The impact of climate change and conservation of natural resources
Enough food for a growth in world population to 9.8 billion in 2050*
Obesity versus malnourishment

HZPC contribution:

Strong crops that adapt to challenging conditions Responsible food production Light concepts
Food waste in the chain Yields on existing agricultural land High nutritional value & superfood varieties
Less impact on the environment  

Pillar HZPC CSR strategy:


Environmental stewardship

  • Responsible production of potatoes
  • Effective use of fresh water
  • Efficient logistics
  • Chain responsibility

Contribution to food security

  • Feeding people around the world
  • Development of adapted varieties
  • Taking care of genetic resources

Social impact

  • Healthy diet
  • Focus on taste and nutritional value


*Source: United Nations

Sustainable Development Goals

In 2015, the United Nations drew up 17 ambitious goals under the heading: Sustainable Development Goals (SDGs). These SDGs have been signed by 193 countries worldwide. Based on the SDGs, we work on topics such as climate, health, welfare, poverty reduction and responsible consumption and production.

With 'Feeding the world, responsible food for a growing world population', HZPC gives substance to the following Sustainable Development Goals:


HZPC also contributes to:


‘Global Challenges, dutch solutions’

Here, you can read the publication on impressions of the way in which the Netherlands (including HZPC) is working on the realisation of the SDGs of VNO-NCW, MKB-Nederland and Global Compact Netwerk Nederland.

The three pillars of our CSR policy

Objectives and KPIs up to 2020 are formulated within each pillar. These are often qualitatively formulated. This is because the measurability of a number of aspects is difficult. It is our aim to formulate more measurable, quantitative objectives in the future. The progress and details within the pillars can be found under the aforementioned titles as chapters on this website. The foundation that supports all our activities is the long-term relationships that we have with our employees, growers and breeders.

Relationship with stakeholders

HZPC has a relationship with lots of different stakeholders. There is a different role for each of these stakeholders; the role of employer, purchaser or client, supplier, contributor or producer. We want to be transparent about what we do in respect of all these stakeholders. We also take care to maintain a good relationship in which we enter into dialogue with each other. We deem this so important that we have established it as one of our core values:

'We build long-term relationships and take responsibility for our actions.’

We have mapped out our most important stakeholders and defined them as follows: affiliated growers, affiliated breeders, employees, consumers, customers, governments, (food) science, suppliers, social organisations, certificate holders, umbrella organisations. We enter into a dialogue with them about our themes and take action based on their feedback.

Explanatory notes
Actions with reference to this dialogue
Affiliated growers / breeders Improving sustainability of cultivation and distribution Improving sustainability in the chain is placed on the agenda by means of growers' and breeders' meetings Organisation of feedback sessions in small groups at growers' premises to discuss impact
Employees Research into employee satisfaction, vitality and health within HZPC Participation in Great Places to work® in 2017 Ensure results are discussed within the teams

Stakeholder consultation for reviewing CSR policy

  • clients
  • employees
  • suppliers & partners in the chain


Stakeholder consultation for reviewing CSR policy topics.

In 2015/2016 HZPC conducted a stakeholder consultation. In 2018, interest groups and growers will be consulted

The input following these consultations was used in 2016/2017 to shape the new CSR organisation and the starting point for focussing the policy.

Carbohydrate Competence Center (CCC) The CCC wants to generate, develop and share high-quality knowledge on carbohydrates, to promote innovation and to contribute to a healthy and sustainable society. Public-private partnership between 19 companies and 6 knowledge institutions. It was completed in 2017. Product development (e.g. Sunlite and Fries4All concept)
CIP (International Potato Centre) Maintaining genetic diversity. CIP provides sustainable solutions to problems around the world, such as hunger, poverty and the disappearance of natural raw materials. In the Netherlands, HZPC will bring this initiative to the attention of various parties in the potato sector to see whether the link between Corporate Social Responsibility (CSR) and benefit sharing for the safeguarding and maintenance of biodiversity can be rolled out further in the future.
Experts from the worlds of business, government, research & development and social and political interest groups (including Agriterra, Bill & Melinda Gates Foundation, LTO Nederland, IDH, LEI Wageningen) Feeding a growing urban population 'Small farmers big deal' calls upon agri-food enterprises, the Dutch government and knowledge institutions to ensure that farmers' organisations and cooperatives in developing countries are given a bigger role to play in Dutch trade, aid and investment policy. We jointly consider the strategy and content of the campaign and place the campaign topic on the agenda in our network.


Stakeholder consultation

In 2015/2016, we interviewed various stakeholders: customers, employees and management. On the basis of a questionnaire, we asked for their opinion on the CSR policy of HZPC. A materiality analysis was made based on their feedback. We then reviewed our CSR policy and our CSR organisation. For topics with little assurance within the organisation, or where acceleration is necessary, we have set up working groups to develop action plans over the coming period.

Our focus

The GRI guidelines were used to identify and select relevant topics for reports. We identify important topics in the areas of the environment, food security and society. These have the greatest impact on our operations and are of the most concern to stakeholders. By researching these topics, we can prioritise them and focus on the most material subjects. These topics will be further elaborated in our policy and programs.

HZPC Materiality matrix


The most important topics:


Environmental stewardship:

  • Development of new varieties with a high yield and lowinput
  • Growers with sustainability programLocal for local
  • Optimize transport

Contribution to food security:

  • Development of varieties with a high yield and low input
  • More varieties to more countries
  • Genetic resources

Social impact:

  • Create healthier varieties
  • Building human capital
  • Stakeholder dialogue and transparency