About this report


In this third Sustainability Report by HZPC we report on the results and the most important developments in the field of Corporate Social Responsibility (MVO) in 2016/2017. The Sustainability Report is intended for our stakeholders, such as employees, growers, breeders, certificate holders and chain partners, and for everyone interested in our sustainable activities.

The HZPC Sustainability Report is published every two years. The GRI G4 guidelines were followed in accordance with the Core option for the realisation of the report. HZPC did not have the sustainability report externally verified.

This Sustainability Report relates to the HZPC entities within HZPC Holding B.V. The financial data are taken from the financial annual report of HZPC Holding B.V. 2016/17. The essential data for sustainability relate to the HZPC locations in the Netherlands. The data is provided by the CSR working group members and those responsible for the various topics.

The reported results have in many cases been approached from a qualitative standpoint. In a number of cases we still have too few measuring instruments available to be able to publish quantitative data. Measurability and the quantification of goals and KPIs are set to become important themes for the coming period.

If you have any questions about our Sustainability Report or HZPC's activities, please contact:



Strategy and Analysis

    Report Link/page Description
G4-1 Statement from the most senior decision-maker of the organisation about the relevance of sustainability to the organisation and the organisation’s strategy for addressing sustainability Message from the CEO Message from the CEO


Organisation Profile

    Report Link/page Description
G4-3 Name of the organisation     HZPC Holding B.V.
G4-4 Primary brands, products and services Who we are

Potatoes and varieties

Concepts and brands

Products: HZPC seed potato varieties
Concepts and brands: Wow! Colourful Perupa’s®; 58 potatoes; Sunlite®; Woksi®; Fries4All®; Enjoy Life; Briosa; Crisps4All; Annabelle; Colomba; Easy-to-Grow

G4-5 Location of headquarters     Edisonweg 5, 8501 XG Joure, The Netherlands
G4-6 Number of countries where the organisation operates Who we are Locations

HZPC offices in 15 countries Delivery with direct and indirect sales (licensing) to 92 countries

G4-7 Nature of ownership and legal form Who we are Special shareholder structure HZPC Holding is a two-tier board company with an Executive Board and an independent Supervisory Board.
G4-8 Markets served Essential data 2017/2017

Company: export countries


G4-9 Scale of the organisation Essential data 2017/2017 Financial & company
G4-10 Total number of employees by employment contract and gender Social responsibility

Social responsibility

340 FTE’s in total

Number of employees with a part-time contract: 72%

Number of employees with a full-time contract: 28%

G4-11 Percentage of total employees covered by collective bargaining agreements Social responsibility Social responsibility
G4-12 Supply chain Who we are Solidarity with our growers We focus on the following suppliers: growers affiliated with HZPC, transporters and packaging suppliers.
G4-13 Significant changes during the reporting period regarding the organisation’s size, structure, ownership or it’s supply chain. Who we are Change in management structure There was a change in the management structure in the financial year 2015/2016. The legal restructuring followed as of 1 July 2016. The Executive Board of HZPC Holland B.V. became the Executive Board of HZPC Holding B.V.
G4-14 Precautionary approach or principle addressed by the organisation Sustainability strategy Strategy for increased sustainability
G4-15 Externally developed economic, environmental and social charters, principles, or other initiatives to which the organisation subscribes or which it endorses.   ILO conventions, Universal Statement for Human Rights, Global Reporting Initiative, GlobalG.A.P., ISO 26000 (STET).
G4-16 Memberships of associations and national or international advocacy organisations.    

Gerard Backx, CEO of HZPC, is the Chairperson of Breeders Trust N.V.  (Breeders Trust is an organisation of ten seed potato nurseries from D, NL, F and DK).

Other external representations:

Member of ESA and Plantum; Nederlandse Aardappel Organisatie (NAO) [The Dutch Organisation of Potato Merchants]; Stichting Veldleeuwerik; Carbohydrate Competence Centre; VNO-NCW; Small farmers big deal; Holland Innovative Potato (HIP).



Identified Material Aspects and Boundaries

    Report Link/page Description
G4-17 All identities included in the organisation’s consolidated financial statement or equivalent documents. Annual report 2016/2017 Annual report
G4-18 Process for defining the report content and the Aspect Boundaries. Sustainability Strategy Strategy for increased sustainability
G4-19 Material Aspects Sustainability Strategy Strategy for increased sustainability
G4-20 Aspect Boundary per Material Aspect inside the organisation. Sustainability Strategy Strategy for increased sustainability
G4-21 Aspect Boundary per Material Aspect outside the organisation. Sustainability Strategy Strategy for increased suistainability
G4-22 Effect of restatements of information provided in previous reports, and the reasons for such restatements. Reducing negative impact distribution Local for local
G4-23 Significant changes from previous reporting periods in the Scope and Aspect Boundaries. CSR organisation CSR organisation


Stakeholder Engagement

    Report Link/page Description
G4-24 List of stakeholder groups engaged by the organisation. Stakeholder relations Relationship with stakeholders & feedback table
G4-25 Basis for identification and selection of stakeholders with whom to engage. Stakeholder relations Relationship with stakeholders & feedback table
G4-26 Approach to stakeholder engagement Stakeholder relations Relationship with stakeholders & feedback table
G4-27 Key topics and concern that have been raised through stakeholder engagement and how the organisation has responded. Stakeholder relations Relationship with stakeholders & feedback table HZPC listens to its stakeholders. Feedback from consultation in 2016 and 2017 will be included in the tightening of future policy.


Report Profile

    Report Link/page Description
G4-28 Reporting period for information provided About this report About this report 2016 and 2017. There, where the reporting period differs or concerns a specific period, this will be noted.
G4-29 Date of most recent previous report About this report About this report February 2016
G4-30 Reporting cycle About this report About this report Biennial
G4-31 Contact point for questions regarding the report or its contents About this report About this report Contact the Corporate Communications department via


GRI Content Index

    Report Link/page Description
G4-32 The chosen ‘in accordance’ options About this report About this report Core
G4-33 Policy and current practise with regard to seeking external assurance for the report About this report About this report
We are currently focusing on the proper implementation of our policy and on making progress and results measurable.



    Report Link/page Description
G4-34 Governance structure of the organisation Annual report 2016/2017 Annual report 2016/2017


Ethics and Integrity

    Report Link/page Description
G4-56 The organisation’s values, principles, standards and norms of behaviour Arranging and ensuring sustainability Strategy for increased sustainability




Optimize transport

(G4 Aspect: Transport)

    Link/page Description
DMA Transport is the largest component in the CO2 footprint of HZPC. We want to arrange the logistics as efficiently as possible in order to limit the number of transport movements. Reducing negative impact distribution of seed potatoes
EN30 Significant environmental impacts of transporting products and other goods and materials for the organisation’s operations, and transporting members of the workforce. Reducing negative impact distribucion of seed potatoes


Local for local

    Link/page Description
DMA We want to limit the number of transport kilometres. As much as possible, we aim to produce seed potatoes locally in countries where HZPC has seed potato production. Reducing negative impact distribution of seed potatoes
Internal indicator Share of locally produced seed potatoes in total seed potato sales in European production countries, including the Netherlands. Local for local cultivation in Europe


Growers with a sustainability plan

(G4 Aspect: Supplier Environmental Assessment)

    Link/page Description
DMA Our stakeholders believe it is important that the activities of our HZPC growers are sustainable and transparent. We focus on making that part of the chain more sustainable in connection with our growers and cooperating with them. Selecting growers with a suistainability program
Internal indicator Number of growers with a sustainability plan. Selecting growers with a suistainability program


Invest in human capital

(G4 Sub-category: Labour practices and decent work)

    Link/page Description
DMA We foster a long-term relationship with our employees. For us, being a good employer means that we continue to invest in human capital: craftsmanship, well-being and vitality. We believe that our employees make the difference when it comes to strengthening the connection between our customers and suppliers (growers) and our organisation. Invest in human capital
LA1 Total number and rates of new employee hires and employee turnover by age group, gender and region. Invest in human capital
LA2 Benefits provided to full-time employees that are not provided tot temporary or part-time employees, by significant locations of operation.   Permanent employees (both full-time and part-time) can obtain certificates from the HZPC association. Temporary employees do not have that option.
LA3 Return to work and retention rates after parental leave by gender   100%
LA10 Programmes for skills management and lifelong learning that support the continued employability of employees and assist them in managing career endings.  
LA11 Percentage of employees receiving regular performance and career development reviews.   100%. Every employee has an evaluation interview at least once a year.


Child labour

    Link/pagina Toelichting
DMA HZPC has test fields in various climate zones where new varieties are tested based on local conditions. These test fields are also located in poverty-stricken areas. Child labour is a deeply rooted problem in these areas. In our opinion, a child belongs at school, where he or she can build a future. We therefore do not accept any child labour in our test fields or in relation to our suppliers. Prevent child labour
HR5 Operations and suppliers identified as having a significant risk for incidents of child labour and measures taken to contribute to the effective abolition of child labour. Prevent child labour


Genetic resources

    Link/page Description
DMA We strive to conserve the genetic diversity of the potato as a crop. This natural treasure will therefore also be available for future generations. Genetic diversity (differences in origin) is extremely important for the global food supply. As a breeding company, we must be able to anticipate the changing requirements associated with the cultivation of potatoes, as well as changing conditions Care of genetic resources
Internal indicator Reaching more people: export to more countries. Care of genetic resources


More variations to more countries

    Link/page Description
DMA Our goal is to reach more people around the world with our products each year. In this way, we contribute to food security and to a healthy and varied diet. Our focus is on adding new countries and increasing sales.

Feeding more people around the world


Internal indicator Reaching more people: export to more countries.

Feeding more people around the world




Development of healthy varieties

(G4 Aspect: Consumer Health and Safety)

    Link/page Description
DMA We are devoting more focus to the role of the potato in the consumer's diet. In that context we carry out research into taste, digestion and different health aspects. Contribution to healthy food


Development of new varieties with high output against low input

(G4 Aspect: Consumer Health and Safety)

    Link/page Description
DMA With a wide network of test field locations around the world, we have included the most important climates and cultivation conditions in our variety testing. We aim to improve the performance of our varieties even further with research into the optimal level of land use, irrigation, and fertilisation per variety.

Development of suistainable potato varieties

Development of adapted varieties

EN27 Extent or impact mitigation of environmental impacts of products and services. Development to sustainable potato varieties


Dialogue and transparency

    Link/page Description
DMA HZPC has a relationship with lots of different stakeholders. There is a different role for each of these stakeholders; the role of employer, purchaser or client, supplier, supporter or producer. We want to be transparent about our activities towards all these stakeholders. We also take care to ensure we maintain a good relationship in which we enter into dialogue with each other.

Social impact

Social reponsibility



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